It’s not a question of which team is going to win, it is a question of which organization influences the most viewers. That’s one thing Bronwyn Burford’s Financial Management Class will consider when students complete a unit on “How Advertising Influences Consumer Spending” leading up to the Super Bowl. The project specifically surrounding Super Bowl commercials investigates persuasion in advertising – how much advertisers spend to influence consumers to buy their products.
The Upper School students will look for the influence of ethos, pathos, and logos in the ads as well as the psychology of color. Once finished, the students will complete a Keynote with their findings from past Super Bowl ads and this year’s ads. Burford hopes that this study will cause her students to consider the influence of media on their own spending.
So, who really wins the Super Bowl? Is it one of the two professional football teams, or is it the advertisers that reel in consumers with their colorful, catchy ads?
